Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“A Snow Sports Federation Is Trying to Seize Control of the U.S. Olympic Surf Team” by Evan Quarnstrom via The Inertia

by admin | Mar 22, 2025 | Community, Competitions, Industry, News, Olympics, Surf

Caroline Marks thinks USA Surfing should still guide surfing’s Olympic future. Photo: ISA A power struggle is brewing behind the scenes of Olympic surfing in the United States. As the United States Olympic and Paralympic Committee (USOPC) opens an application process...

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

by Doug Works | Mar 12, 2025 | Community, Industry, News, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Trade Shows

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...

“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

by Doug Works | Mar 4, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows

Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...

“5 Reasons To Shop at Your Local Skateshop” by Blair Alley via Transworld Skateboarding

by admin | Feb 14, 2025 | Brick & Mortar, Customer Experience, Event Planning, Holiday, Industry, News, Retail Strategy, Skate Art, Skateboard

As Skate Shop Day approaches, here are five reasons to support your local skate shop. Supporting your local skate shop is one of the most important things you must do as a skateboarder. Artist Henry Jones has a beautiful breakdown of his top five reasons...

“As Corporate Surf Shops Shutter, Independent Shops Offer a Path Forward” by Jake Howard via Surfer.com plus link to SES article about Liberated Brand Retail Store Liquidation

by admin | Feb 12, 2025 | Brick & Mortar, Commercial Real Estate, Industry, News, Retail Economy, Retail Strategy, Surf

ecker Surfboards in Malibu may be closing, but in its wake shop manager Mitch Taylor sees an opportunity to open his own business. Malibu‘s had a rough go lately, and the Chapter 11 bankruptcy of Liberated Brands isn’t helping. Caught in the downward spiral of the...

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

by admin | Feb 6, 2025 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...