Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture” by Vipe Desai and Mike Vavak via Shop Eat Surf X Outdoor

by admin | May 10, 2025 | BRA Community Partners, Brick & Mortar, Community, Industry, News, Opinion, Surf

Retailers showing support for the upcoming Surf Shop Day on May 17. Photos courtesy of SIMA. Surf Shop Day came from a casual chat between Mike Vavak, founder of Building The Revolution, and a friend. The two started brainstorming about a surf alternative to...

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least one annually)

by admin | May 8, 2025 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...

“HOW WILL TARIFFS AFFECT THE SKATE INDUSTRY?” by Ian Michna via Jenkem Mag

by admin | May 6, 2025 | Brick & Mortar, Industry, News, Retail Economy, Skateboard, Tariffs

There’s been a lot of speculation about the exact effects of the latest tariff (145%) on Chinese goods. And while we’re sure every at-home economist likely has a few valid points, we wanted to hear directly from the people actually making and selling skateboards about...

“THE SEARCH FOR SKATEBOARDING’S MOST FAMOUS CAR” by Ian Michna via Jenkem Mag

by admin | Apr 24, 2025 | Industry, Opinion, Safety and preparedness, Skateboard, Skateboard Film Review

People throw out the words “iconic” and “legendary” pretty damn willy-nilly these days… Hell I’m probably guilty of it too when referencing my niche interests that nobody else gives a shit about. But when scrawling out a list of iconic skate videos, it’s...

“USA Surfing Should Remain Surfing’s Olympic Representative” by Vipe Desai via The Inertia

by admin | Apr 22, 2025 | Competitions, Debate, Industry, News, Olympics, Opinion, Snowboard, Surf

Caroline Marks certainly made USA Surfing proud. The entity wants to continue to help develop athletes like her. Photo: ISA Editor’s Note: The following opinion was penned by Vipe Desai, SIMA’s executive director, world champion Shaun Tomson, Peter “PT” Townend, USA...

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

by Doug Works | Apr 18, 2025 | Community, Industry, News, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Trade Shows

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...