Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surfrider Foundation Welcomes Global Celebrations for International Surfing Day” via Surfrider Foundation

by admin | Jun 16, 2021 | Community, Industry, News, Surf

The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and...

“The Electric Acid Surfboard Test Shaper Reveal – Meet the crafty hands behind Mason and Coco’s colorful quiver” via Stab Magazine

by admin | Jun 11, 2021 | Community, Industry, Surf

Words by Stab. Photos by Ryan Miller It’s a pleasure each time we set out to film the Electric Acid Surfboard Test, pairing surfers with unfamiliar shapers and foreign models, and patiently waiting for unexpected results.  Today we’d like to take the time to introduce...

“You Won’t Believe the Crap Female Surfers Have to Deal With in Surf Shops” by Naomi Blik via The Inertia

by admin | May 30, 2021 | Industry, Retail Strategy, Surf, Women's Market

Girls don’t go into surf shops just to buy bikinis. Photo: Naomi Blik. Editor’s Note: The women interviewed for this piece asked to remain anonymous to protect their hard-earned standings in their respective communities. A girl walks into a surf shop and the...

“SPRING 2021 SKATEPARK CONSTRUCTION GRANT WINNERS ANNOUNCED” by The Skatepark Project

by admin | May 19, 2021 | Community, Industry, News, Skateboard

(Vista, CA) – As the nation continues to overcome COVID-19 challenges, locally run skatepark projects are still in progress. Advocates from all over the country are working hard to provide a free and accessible skatepark for their community to enjoy. Out of the...

“Should retailers continue to require associates and customers to wear masks?” by George Anderson with commentary by 38 retail experts via Retail Wire

by admin | May 18, 2021 | Corona Virus, Debate, Industry, Retail Strategy

Americans who have received full doses of COVID-19 vaccines (one or two shots, depending on the manufacturer) and have allowed at least two weeks to pass will now be free to go about their daily activities without wearing a mask. This applies both to outdoor as well...

“V-Shaped Recovery Hockey-Stick Growth – a Year Like No Other In Core Surf & Skate Retail” by Patrik Schmidle via ActionWatch.com

by admin | May 17, 2021 | Industry, Resources, Retail Strategy, Skateboard, Statistics, Surf

March 2021 sales in US core channel grew +132% vs March 2020 Exactly one year ago core retailers were recovering from an April that saw a roughly 80% year-on-year (YoY) decline. April 2020 was arguably the most difficult month the surf and skate industry has ever had...