Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“V-Shaped Recovery Hockey-Stick Growth – a Year Like No Other In Core Surf & Skate Retail” by Patrik Schmidle via ActionWatch.com

by admin | May 17, 2021 | Industry, Resources, Retail Strategy, Skateboard, Statistics, Surf

March 2021 sales in US core channel grew +132% vs March 2020 Exactly one year ago core retailers were recovering from an April that saw a roughly 80% year-on-year (YoY) decline. April 2020 was arguably the most difficult month the surf and skate industry has ever had...

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on May 14, 2021

by admin | May 14, 2021 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to...

“United States Skateboard Education Association Announces Learn to Skateboard Day – Encouraging everyone to skateboard for the first time” via PR from USSEA

by admin | May 12, 2021 | Industry, Skateboard

April 19, 2021 – Olympia, WA, USA – The United States Skateboard Education Association (USSEA) announces its third annual Learn to Skateboard Day. USSEA is an organization dedicated to empowering everyone through life-changing skateboarding experiences, regardless of...

“T&C Surf Celebrates 50 Years in Business” by Tiffany Montgomery via Shop Eat Surf

by admin | May 7, 2021 | Distinguished Retail Members, Industry, News, Retail History, Retail Strategy, Surf

Please click on the following link to view this relevant Shop Eat Surf Article containing the history behind and the future ahead of T & C Surf (BRA Distinguished Retail Member): T&C Surf Celebrates 50 Years in Business” Be sure to visit the Shop Eat Surf...

“MY STRUGGLE WITH DEPRESSION AND HOW WE CAN HELP OTHERS” by Eric Brown via Jenkem Mag

by admin | May 2, 2021 | Industry, Social Issues

I had just woken up at 4:00 AM, and while I was waiting for my dog to finish his business, I checked my Instagram and saw a few guys posting photos of Henry Gartland. Later that morning all of his sponsors, friends, and magazine outlets followed suit. While...

“Industry celebrates Surf Shop Day on May 15, 2021” via Surf Expo and Independent Retailer articles

by admin | May 1, 2021 | Industry, News, Retail Strategy, Surf

Orange County, CA, April 20, 2021 -Surf Shop Day (happening on May 15th) will celebrate the small mom and pop businesses that have given rise to a lifestyle and culture enjoyed by millions around the world and we invite surfers to reconnect with their roots. Join...