Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Southern California Surfing Community Gathers En Masse for Racial Justice – A CELEBRATION OF GEORGE FLOYD’S LIFE AND A CALL TO END RACISM” by KATIE RODRIGUEZ via Surfer Mag

by admin | Jun 10, 2020 | Industry, News, Social Issues, Surf, Vision

“This has been the hardest week in my 48 years on this planet. This has been the hardest week to exist in my skin, and in my blackness. It has been that way for all of us, to have this skin: to wonder what it is … and ask whether or not we get to be Americans like...

“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

by admin | Jun 10, 2020 | Associate Members, Industry, News, Resources, Statistics

Please click on the following link to view this relevant Shop Eat Surf Article from BRA Supporting Vendor Partner Action Watch:  Core Store Sales Better than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and...

“Training Sales Associates in the Post-COVID World” by ENDVR via Shop Eat Surf

by admin | Jun 2, 2020 | Industry, News, Resources

Please click on the following link to view this absolutely relevant Shop Eat Surf Article about BRA Supporting Vendor Partner ENDVR:    Training Sales Associates in the Post-COVID World Be sure to visit the Shop Eat Surf website to view valuable...

“HOW TWO SHOPS ARE WORKING TOGETHER TO MAKE IT THROUGH THE PANDEMIC” by LARRY LANZA via JENKEM MAG

by admin | Jun 2, 2020 | Industry, News, Private Label, Retail History, Retail Strategy, Skateboard

It’s no secret that, prior to the pandemic, one of the greatest things about a skateshop was its fixture as a hub for the community, serving as a place to hang out, talk shit, and ask for a pivot cup or spare bearing or something. But with the shutdowns, shops have to...

“Bright Spots Emerge at Core Retail” by Tiffany Montgomery via Shop Eat Surf

by admin | May 27, 2020 | Corona Virus, Industry, News, Retail Strategy

Please click on the following link to view this absolutely relevant Shop Eat Surf Article (about BRA Distinguished Retail Member Hi-Tech Surf Shop):   Bright Spots Emerge At Core Retail Be sure to visit the Shop Eat Surf website to view valuable...

“Reopening Your Store after Covid-19: The Things You Are Not Yet Thinking About” – Relevant Webinar (Now Available On Demand) brought to you by Dan Jablons of Retail Smart Guys and Board Retailers Association

by admin | May 22, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy

In this valuable webinar, Dan Jablons of Retail Smart Guys (https://www.retailsmartguys.com) will provide some guidance for independent retailers like you to help open your stores after Covid-19. This super informative webinar will cover store layouts, staffing,...