Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Offers Launch Pad for Summer 2024 and Beyond” by Kari Hamanaka via Shop Eat Surf & Surf Expo

by admin | Sep 12, 2023 | Apparel /Fashion, Holiday, Industry, News, Product Reviews, Trade Shows

Top Row (left to right): Rhythm men’s and women’s boardshorts; Former hoodie; Hurley Moore Aloha collaboration; Rusty’s RED collection. Bottom Row (left to right): Roark Bless Up dress; Lotus & Luna Master Healer jewelry; Rip Curl Flashbomb...

“Neil deGrasse Tyson shares his admiration for skateboarding” by Blair Alley via Transworld Skateboarding

by admin | Aug 21, 2023 | Community, Industry, News, Skateboard

Waiting for him to say it’s “Outta this world” Big NdGT fans over here. Have you seen Cosmos?? Anywho, it’s not surprising that a brilliant mind of Neil’s stature is also a big fan of skating. Peep this new clip from the...

“Kelly Slater Could Technically Still Qualify for the Paris 2024 Olympics” by Dashel Pierson via Surfer Mag

by admin | Aug 19, 2023 | Competitions, Industry, Legends, News, Olympics, Surf

11x World Champ may not have qualified via the CT; but there’s another way. So, you’re saying there’s a chance… After finishing the 2023 Championship Tour season with a dismal 23rd place, Kelly Slater, the greatest surfer to ever live, was not...

“Nora” by Cole Nowicki via Simple Magic

by admin | Aug 18, 2023 | Community, Industry, News, Skateboard

Nora Vasconcellos’ Thrasher cover shot by Zander Taketomo. Screengrab of Zander Takemoto’s Thrasher cover photo from Zander Taketomo’s Instagram. It’s a bit surprising that Nora Vasconcellos hadn’t graced the cover of Thrasher until its latest issue, but here we are...

“Outdoor Retailer Introduces New Format with Expanded Buyer Focus” via OR Newsletter

by admin | Aug 16, 2023 | Industry, News, Outdoor, Resources, Retail Strategy, Trade Shows

Courtesy of Outdoor Retailer Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and...

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...