Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Street League Skateboarding airs to the right” by Cole Nowicki via Simple Magic

by admin | May 10, 2023 | Community, Competitions, Industry, Opinion, Skateboard, Social Media

What does the right-wing online video platform Rumble want from its partnership with skateboarding’s premier contest? Street League Skateboarding (SLS) kicked off its 2023 season at Chicago’s Wintrust Arena on April 29. From a competitive perspective, it was...

“‘We’ve chosen both’: How Nike aims to connect DTC and wholesale” by Cara Salpini via Retail Dive

by admin | May 6, 2023 | Brick & Mortar, Debate, DTC, Industry, News, Retail Partners, Shoe Market

Nike Live is a localized store concept and is one of several formats Nike uses to connect with shoppers. Courtesy of Nike While the athletics giant has invested heavily in its own digital channels and physical stores, the retailer is also trying to broaden its...

“VIDEO ESSAY: THE YEAR MODERN SKATEBOARDING BROKE” by  ANDREW MURRELL & ALEX COLES via Jenkem Mag

by admin | May 1, 2023 | Community, Industry, Legends, Opinion, Skateboard, Social Issues, Social Media, Women's Market

2013 might seem like a random arbitrary year to most people, but to us, it’s the year the current era of skateboarding was born. 2013 kicked off with a number of notable pros leaving their long-term sponsors, setting off a chain of events. Many of them went on to...

“History of Surfing: Houses of the Holy – Matt Warshaw explains the history of our beloved cultural watering hole, and where he thinks the future of the surf shop is headed” by Davis Jones via Surfer Mag (originally published Oct. 2017)

by admin | Apr 29, 2023 | Brick & Mortar, Community, Industry, News, Retail History, Surf

Hobie Alter’s Dana Point compound. Dale Velzy’s Manhattan Beach showroom. Larry Gordon and Floyd Smith’s San Diego storefront. Jack O’Neill’s San Francisco shack. In the 1950s, California’s first surf shops had personalities as...

“How eBay’s authentication process pulls in the most dedicated sneakerheads” by Katishi Maake via Retail Brew

by admin | Apr 24, 2023 | Community, Industry, News, Shoe Market

eBay To date, eBay has authenticated more than 4 million shoes globally, and on average, there are 1.7 million listings on the site each day, the company said. Talk to any sneakerhead and they’ll tell you authenticity matters (and what they copped in the latest Jordan...

“REI swings to a loss despite record sales in 2022” by Daphne Howland via Retail Dive

by admin | Apr 21, 2023 | Brick & Mortar, Customer Loyalty, Industry, Outdoor, Retail History

Daphne Howland/Retail Dive Dive Brief: REI reached a record $3.9 billion in sales last year, the outdoor co-op retailer said in a financial disclosure Wednesday. The company, which aims to grow to 50 million members, added 1.3 million in 2022,...