Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Rest in Peace, Patti McGee: A True Skateboarding Icon (1945-2024)” by Brian Blakely via Transworld Skateboarding plus Skateboarding Hall of Fame archive chronicling the life and impact of this tremendous skateboarding legend

by admin | Oct 20, 2024 | Community, Legends, News, Rest In Peace, Skateboard, Surf

The skateboarding world is heartbroken by the news of legendary Patti McGee’s passing on October 17, 2024. An icon, an innovator, a skateboarder, and a straight-up badass, Patti’s influence on skateboarding will live on forever.  All of skateboarding felt...

“Why Next Gens Buy During Times of Cautious Spending” by Jasmine Glasheen via The Robin Report

by admin | Oct 16, 2024 | Brick & Mortar, Consumer Behavior, Customer Experience, News

If you haven’t been bombarded by statistics about next-gen cautious shopping behavior lately, then you’re probably in a news blackout orbiting around our planet on SpaceX alongside its overlord, Elon. The statistics are everywhere. What isn’t reported, however, is a...

“2024 SURFER Big Wave Challenge Women’s Surfer of the Year Nominees and more” by August Howell via Surfer Magazine

by admin | Oct 14, 2024 | Community, Competitions, News, Predictions, Surf

Shipstern Bluff barrels, Puerto Escondido tubes and paddling Nazaré’s notorious right. These were the moments that earned Laura Enever, Katie McConnell and Bianca Valenti nominations for the 2024 SURFER Big Wave Challenge Women’s Surfer of the Year. You can find out...

“Gen AI and the Top Fraud Trends Retailers Can’t Ignore This Holiday Season” by James Bruni via Total Retail

by admin | Oct 12, 2024 | Artificial Intelligence / CHAT GPT, E-Commerce, Holiday, Internet, m-commerce, News, Retail Crime

Credit: iStock.com by iStock.com As retailers leverage online shopping options for busy customers this holiday season, they’re finding that industry-wide, sales are up (and continuing to rise), and the industry is expected to exceed $6 trillion in sales this...

“CSEF Awards $90,000 in College Scholarships to 35 Skateboarders” via Press Release on Shop Eat Surf

by admin | Oct 4, 2024 | Awards, BRA Community Partners, Community, News, Resources, Skateboard

PRESS RELEASES | Published Oct 3, 2024 The College Skateboarding Educational Foundation (CSEF) has officially awarded $90,000 in college scholarships to 35 skateboarders studying in the U.S. in this year’s scholarship class. While skateboarders pursuing college...

“Paul Kobriger—Skateboard Lifer, Artist, and Sixes and Sevens (BRA Retail Member) Shop Owner” by Blair Alley via TWS

by admin | Oct 2, 2024 | Brick & Mortar, Community, Customer Experience, News, Skate Art, Skateboard, Small Business

Screen shot from YouTube video New episode of CORE shows the talent and dedication of one of skateboarding’s most dedicated skateshop owners You ought to know Paul Kobriger from his many years of working in the skateboard industry. From TransWorld to...