Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

by | Feb 20, 2025 | Competitions, Customer Experience, Event Planning, News, Outdoor, Skateboard, SUP

I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....
“As Corporate Surf Shops Shutter, Independent Shops Offer a Path Forward” by Jake Howard via Surfer.com plus link to SES article about Liberated Brand Retail Store Liquidation

“As Corporate Surf Shops Shutter, Independent Shops Offer a Path Forward” by Jake Howard via Surfer.com plus link to SES article about Liberated Brand Retail Store Liquidation

by | Feb 12, 2025 | Brick & Mortar, Commercial Real Estate, Industry, News, Retail Economy, Retail Strategy, Surf

ecker Surfboards in Malibu may be closing, but in its wake shop manager Mitch Taylor sees an opportunity to open his own business. Malibu‘s had a rough go lately, and the Chapter 11 bankruptcy of Liberated Brands isn’t helping. Caught in the downward spiral of the...