Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Product Picks from the Floor of Outdoor Retailer Summer” by Cameron Martindale via The Daily

by admin | Jul 19, 2024 | News, Outdoor, Product Reviews

Photos by Cameron Martindell for The Daily. There was lots of great gear at the Outdoor Retailer Summer show. The Daily’s gear expert, Cameron Martindell, cruised the aisles to find the products that stood out. At Outdoor Retailer Summer this June, I visited...

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

by Doug Works | Jun 17, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Last Summer, I started noticing a few Instagram posts from a number of our Retail Members including BRA Distinguished Retail Member Hansen Surf Shop in Encinitas and a number of outdoor adventure shop members about this interesting surf adventure book for kids called...

“Are Serrated Surfboards the Future? Koa Smith Thinks So.” by Dashel Pierson via Surfer Magazine Newsletter

by admin | May 2, 2024 | Industry, News, Product Reviews, Surf

Smooth, drawn-out rails? Nah. Koa Smith and Matt Parker are creating something entirely different. Photo: Album Surfboards Hawaiian free-surfer teams up with Album Surfboards creator for an innovative, uncanny new shape. Sir Isaac Newton, so the story goes, was...

“The 12 Best Surf Books for Kids” by Rebecca Parsons via The Inertia

by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf

Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...

“An in depth breakdown of the Nike SB Air Max Ishod” by David of Bluetile and Blair Alley via Transworld Skateboarding

by admin | Jan 15, 2024 | News, Product Reviews, Shoe Market, Skateboard

Dave is the man and his shop in South Carolina, Bluetile, is one of the gems out there. He’s got a great Youtube series going where he gets into the nitty gritty of new shoes. Check his breakdown of the upcoming Nike SB Ishod 2, or as some are calling...

“Is Foiling the Future of Surfing?” by Ben Mondy via The Inertia

by admin | Nov 11, 2023 | Foiling, Industry, Legends, Product Reviews, Surf

Mr. Adam Bennetts making small waves more fun. “Ithink surfing will always have its core place and roots in the art of riding waves,” Adam Bennetts told The Inertia recently, “But foiling will provide the future of surfing to some degree.” Bennetts has...