Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Direct Mail Strategies for Increasing Retail Sales and Customer Loyalty” by Ryan Wilder via Total Retail

by admin | Jul 12, 2023 | Customer Loyalty, Direct Mail, News, Resources, Retail Strategy

Credit: Getty Images by TEK IMAGE Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward’s revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page...

“Create Your Own Trending Reels Audio on Instagram” by Maddie Goode via Crystal Media Blog post

by admin | Jun 15, 2023 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies, Social Media

Instagram Reels has become a popular platform for businesses, but many face challenges when it comes to using audio effectively. Currently, there are two types of audio available on Instagram: “Original Audio,” which refers to audio uploaded from a video...

“Outdoor Retailer Expands The Daily with B2B Business News Site” by Press Release via Outdoor Retailer plus link to last minute registration for next week’s OR Summer Show

by admin | Jun 12, 2023 | Industry, News, Outdoor, Resources, Trade Shows

SAN JUAN CAPISTRANO, California – (June 13, 2023) Outdoor Retailer is expanding its investment in the outdoor industry by adding a dedicated website and in-house staff for The Daily, the print magazine distributed at the trade show. The goal of the new...

“Congress reintroduces credit card legislation with additional bipartisan support” by Katishi Maki via Retail Brew

by admin | Jun 10, 2023 | Brick & Mortar, Credit Card Processing, Get Paid, Governmental Affairs, News, Resources

Francis Scialabba All right, let’s do this one last time. Congress has reintroduced legislation that could lower fees merchants pay when customers swipe their credit cards. Sen. Dick Durbin (D-IL) and Sen. Roger Marshall (R-Ks) introduced the bill, the...

“Shoreline at Surf Expo to Debut September 7-9, 2023” via Surf Expo News Feed

by admin | Jun 7, 2023 | Educational Opportunity, Industry, News, Resources, Trade Shows

Shoreline at Surf Expo Evolves the Waterman’s Lifestyle from Coastal Shoreline Activities into Camping, Hiking, Climbing and more.   ORLANDO, Fla. – (June 1, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying...

“After last year’s inventory tidal wave, where do retailers go from here?” by Ben Unglesbee via Retail Dive

by admin | May 26, 2023 | Inventory Management, Resources, Retail Strategy

Bare shelves are still a recent memory, but many are learning to live on leaner inventories after overstocking in 2022. Nothing for retail inventory planners has been easy over the past three years. After the shortages of 2020 and 2021, the industry spent the past...