Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Teaching Could Hurt Your Retail Business” by Bob Phibbs via Retail Doctor Blog

by Doug Works | Jul 13, 2023 | Educational Opportunity, News, Retail Strategy, Sales Training

This blog is my (Bob Phibbs) response to a question from a Facebook fan asking me, “What is the difference between training and having to repeat your instructions regularly while not seeing them followed?”  The Difference Between Instruction and Training in...

“Direct Mail Strategies for Increasing Retail Sales and Customer Loyalty” by Ryan Wilder via Total Retail

by admin | Jul 12, 2023 | Customer Loyalty, Direct Mail, News, Resources, Retail Strategy

Credit: Getty Images by TEK IMAGE Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward’s revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page...

“Community Engagement To Make a Difference” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 6, 2023 | BRA Community Partners, Brick & Mortar, News, Retail Strategy

Retailers play an important role in community engagement by supporting local causes, participating in local events, and partnering with other businesses. Retailers are the glue that brings the community together and betters it through cause-related marketing and...

“Back-to-school spending to rise 15.7% this year: JLL” by Tatiana Walk-Morris via Retail Dive

by admin | Jun 29, 2023 | Brick & Mortar, Consumer Behavior, Merchandising, News, Predictions, Retail Economy, Retail Strategy

Children run to catch a school bus. Inflation continues to eat into parents’ budgets, with many planning to spend more for the same amount of items. FatCamera via Getty Images Dive Brief: With ongoing inflation woes, parents plan to spend 15.7% more this...

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

by admin | Jun 26, 2023 | Apparel /Fashion, Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, News, Retail Strategy, Retail Technologies

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...

“Harnessing the Power of AI for Retail Merchandising” by Reshma Iyer via Total Retail

by admin | Jun 16, 2023 | Customer Experience, E-Commerce, Merchandising, Retail Strategy, Retail Technologies

Credit: Getty Images by oatawa A retailer’s ability to create a seamless and relevant experience for their customers ultimately can be the difference between gaining loyalty or falling behind competitors. Today’s customers are looking for faster connections to the...