Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retailers Should Be Texting Customers More: Here’s How to Do it Effectively” by Tom Sheahan via Total Retail

by admin | May 5, 2022 | m-commerce, Retail Strategy, Retail Technologies

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven’t adopted the practice with regularity. As retailers consider changes in...

“Outdoor Sports Insurance Shares Best Crime-Prevention Practices Amid 50% Rise in Theft Claims” by Amos Horn via OSI (BRA Supporting Vendor Partner)

by admin | May 3, 2022 | Resources, Retail Strategy

With headline-making robberies of cycling, skiing, and outdoor retailers becoming a common occurrence, Outdoor Sports Insurance (outdoorsportsins.com) is encouraging outdoor businesses and specialty retailers to reexamine their security practices amidst a nationwide...

“Shoppers decide what makes a great in-store experience and here’s what they want” by Bobby Marhamat via Retail Customer Experience .com

by admin | May 2, 2022 | HR, Resources, Retail Strategy

Photo by istock.com What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer than you might think. When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and...

“Is Customer Service A Battle? Apparently” by Bob Phibbbs via The Retail Doctor Blog

by admin | Apr 30, 2022 | HR, Resources, Retail Strategy

An article in the WSJ profiled jetBlue airlines employees – 10% of which were previously firefighters or cops. “Now as a JetBlue flight attendant, Mr. Harris, 56, says he thinks of himself more as a “security chaperone” than a flight...

“How the Pandemic Saved Brick-and-Mortar Retail” by Archie Black via Total Retail

by admin | Apr 28, 2022 | Retail Strategy, Retail Technologies

Credit: iStock.com by Marie LaFauci Retailers get a second chance with true omnichannel now within reach Today we all love — and have likely used — curbside pickup at some point over the last two years. But let’s be honest: there’s no reason retailers...

“New Tactics CEO on Business Trends and More” plus link to 30 day free trial by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Apr 27, 2022 | Community, Industry, Retail Strategy, Skateboard, Snowboard

New Tactics CEO Dugan Baker – Photo courtesy of Tactics By Tiffany Montgomery | Published Apr 26, 2022 Important industry skate and snow retailer Tactics (BRA Distinguished Retail Member), which is a big online player in addition to operating three...