Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Create Your Own Trending Reels Audio on Instagram” by Maddie Goode via Crystal Media Blog post

by admin | Jun 15, 2023 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies, Social Media

Instagram Reels has become a popular platform for businesses, but many face challenges when it comes to using audio effectively. Currently, there are two types of audio available on Instagram: “Original Audio,” which refers to audio uploaded from a video...

“Holograms, AR technology and RFID tags: The store of the future is taking shape” by  ZOFIA ZWIEGLINSKA via Glossy

by admin | Jun 4, 2023 | Apparel /Fashion, News, Retail Technologies

Retail innovations including clothes with RFID tags, digital mannequins and seamless checkouts are removing the friction in the shopping experience — and exceeding Gen Z’s expectations. Brands including Uniqlo, Zara and H&M are introducing in-store retail...

“Proto Holograms Are Leapfrogging to the Future” by Kate Newlin via The Robin Report

by admin | May 19, 2023 | Brick & Mortar, News, Retail Technologies

I have seen the near future and it is speeding toward us at warp speed. Case in point: When I worked at Faith Popcorn’s BrainReserve, we began by interviewing a radical cross-section of amazing thinkers from academia, business, and entertainment, you name it. We’d ask...

“The Pros and Cons of P2P Payments in Retail” by  Suresh Dakshina via Total Retail

by admin | May 13, 2023 | Brick & Mortar, Get Paid, News, Resources, Retail Strategy, Retail Technologies

Credit: iStock.com by People Images Peer-to-peer (P2P) payment platforms aren’t just for splitting restaurant tabs or paying for piano lessons anymore. Platforms like Venmo, Cash App, and Zelle took off as a convenient way to negotiate informal electronic...

“5 Ways to Keep Wallet Share With In-Store Traffic” by Tara Kelly via Total Retail

by admin | Apr 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by Hinterhaus Productions Spring is here, lockdowns are a fading memory and the economic outlook is brighter. Although uncertainty abounds and wallets remain tight, we may be in for a softer landing than previously thought. You can celebrate...

“Retail Tech Opens a New Chapter” by Sarah Holbrook via The Robin Report

by admin | Apr 10, 2023 | News, Predictions, Resources, Retail Strategy, Retail Technologies

As the vernal equinox flips the calendar to Spring, festivals and innovation summits have emerged from hibernation. At the South by Southwest festival in Austin Texas, retail was downgraded from previous headliner presentations to a minor topic, but it did reinforce...