Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How To Enjoy Cold-Water Surfing – Tips and tricks to keep spirits up when the temperature drops.” by August Howell via Surfer.com

by admin | Dec 31, 2024 | Resources, Surf

While surfing is generally considered a warm water sport, temperature need not dictate your enjoyment of the ocean. In fact, if you can brave the elements encased in rubber, you’d stand a much better chance of scoring uncrowded perfection. The only problem is staying...

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

by admin | Dec 19, 2024 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES.  The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...

“Is Surfing an Art Form? Former Z-Boy Stacy Peralta Thinks So” by Owen James Burke via Surfer.com

by admin | Dec 15, 2024 | Community, Debate, Interviews, Opinion, Skate Art, Skateboard, Surf

The skateboard virtuoso and documentary filmmaker on why surfing, skating and well, everything, is a creative endeavor If you ask documentary filmmaker Stacy Peralta, everything in life can be approached as art, down to the most menial of vocations, the most rote and...

“Rest in Peace, Patti McGee: A True Skateboarding Icon (1945-2024)” by Brian Blakely via Transworld Skateboarding plus Skateboarding Hall of Fame archive chronicling the life and impact of this tremendous skateboarding legend

by admin | Oct 20, 2024 | Community, Legends, News, Rest In Peace, Skateboard, Surf

The skateboarding world is heartbroken by the news of legendary Patti McGee’s passing on October 17, 2024. An icon, an innovator, a skateboarder, and a straight-up badass, Patti’s influence on skateboarding will live on forever.  All of skateboarding felt...

“2024 SURFER Big Wave Challenge Women’s Surfer of the Year Nominees and more” by August Howell via Surfer Magazine

by admin | Oct 14, 2024 | Community, Competitions, News, Predictions, Surf

Shipstern Bluff barrels, Puerto Escondido tubes and paddling Nazaré’s notorious right. These were the moments that earned Laura Enever, Katie McConnell and Bianca Valenti nominations for the 2024 SURFER Big Wave Challenge Women’s Surfer of the Year. You can find out...

“B.R.A. MEMBER FLEECE SPECIAL from GLOBAL WAVE VENTURES” by Dave Seehafer via GWV Blog

by admin | Sep 20, 2024 | Apparel /Fashion, News, Private Label, Resources, Shipping, SUP, Surf

FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 50% FREIGHT DISCOUNT ON ALL FLEECE ORDERS FLEECE PRODUCT INFO IS ATTACHED!   FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 CALL DAVE SEEHAFER, 949-466-4110 for more...