Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

by admin | Nov 19, 2024 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES. Surf Expo January is just around the corner and the brand lineup is already impressive. Some notable names that are either returning to the show...

“Rest in Peace, Patti McGee: A True Skateboarding Icon (1945-2024)” by Brian Blakely via Transworld Skateboarding plus Skateboarding Hall of Fame archive chronicling the life and impact of this tremendous skateboarding legend

by admin | Oct 20, 2024 | Community, Legends, News, Rest In Peace, Skateboard, Surf

The skateboarding world is heartbroken by the news of legendary Patti McGee’s passing on October 17, 2024. An icon, an innovator, a skateboarder, and a straight-up badass, Patti’s influence on skateboarding will live on forever.  All of skateboarding felt...

“2024 SURFER Big Wave Challenge Women’s Surfer of the Year Nominees and more” by August Howell via Surfer Magazine

by admin | Oct 14, 2024 | Community, Competitions, News, Predictions, Surf

Shipstern Bluff barrels, Puerto Escondido tubes and paddling Nazaré’s notorious right. These were the moments that earned Laura Enever, Katie McConnell and Bianca Valenti nominations for the 2024 SURFER Big Wave Challenge Women’s Surfer of the Year. You can find out...

“B.R.A. MEMBER FLEECE SPECIAL from GLOBAL WAVE VENTURES” by Dave Seehafer via GWV Blog

by admin | Sep 20, 2024 | Apparel /Fashion, News, Private Label, Resources, Shipping, SUP, Surf

FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 50% FREIGHT DISCOUNT ON ALL FLEECE ORDERS FLEECE PRODUCT INFO IS ATTACHED!   FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 CALL DAVE SEEHAFER, 949-466-4110 for more...

“Caity Simmers Releases Behind-the-Scenes Look at Her Maiden World Title” by Evan Quarnstrom via The Inertia

by admin | Sep 14, 2024 | Community, Competitions, News, Olympics, Surf

Ever since Caity Simmers burst on to the scene with an ISA Junior gold medal in 2018, it was clear that she was destined for greatness. Her flow, commitment, style, and demeanor (reminiscent of John John and Dane, many pundits said) were lightyears beyond...

“Kelly Slater Gets Heartfelt Homage in ‘GROM to GOAT’” by Cooper Gogan via The Inertia

by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf

The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...