Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

“Pat Tenore’s “Exit Through The Surf Shop” Offers Timely Industry Commentary Amid Boardriders Sale” by Kari Hamanaka via Shop Eat Surf

by admin | Jul 24, 2023 | Community, Industry, News, Surf

Clockwise from left: Duke Aipa and Pat Tenore during the exhibition’s opening reception; A floral arrangement and show flyer at the event. Photos by SES. Guest after guest couldn’t stop greeting and taking photos with RVCA founder Pat...

“An otter in Santa Cruz is hassling surfers — and stealing their boards” by Dustin Jones via NPR

by admin | Jul 16, 2023 | Community, News, Surf

A southern otter in Santa Cruz, Calif., catches a wave after stealing a surfer’s board.Mark Woodward/@NativeSantaCruz An aggressive sea otter in California is hassling locals by riding boards she stole from surfers in the lineup. Steamer Lane is a legendary...

“Pro Surfer Mikala Jones Has Died After a Surf Injury in Indonesia” by Dashel Pierson via Surfer Mag

by admin | Jul 9, 2023 | Community, Legends, News, Rest In Peace, Surf

The surf world is mourning following news of a fatal surf injury involving Mikala Jones. Jones was surfing in the Mentawai Islands of Indonesia, when he suffered an injury that allegedly severed his femoral artery and led to a fatal loss of blood. He was 44 years old....

“The Athletes Who Can’t Afford Their Near-Death Experiences” by Adam Elder via The Intelligencer

by admin | Jun 20, 2023 | Competitions, Industry, Insurance, News, Olympics, Skateboard, Snowboard, Surf

Tom Lowe surfing in the 2018 Jaws Challenge in Hawaii. Photo: Richard Hallman/World Surf League via Getty Images In late April, British big-wave surfer Tom Lowe paddled for a famous slab wave off the coast of Tahiti called Teahupo’o as its 25-foot wall...

“Surf Shop Founders and Their Kids Discuss Passing the Torch” by Kari Hamanaka via Shop Eat Surf

by admin | Jun 13, 2023 | Brick & Mortar, Community, Generations, Industry, News, Retail History, Surf

Top row (left to right): Tom and Tyler Brown, Josh Hansen, and Mark Richards with sons Brandon and Blake. Bottom row (left to right): Ashlyn and Aaron Pai, LG Shaw, and Ashley Stewart Leines with father Bill Stewart. By Kari Hamanaka | Published Jun 13, 2023 From...