Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Best Women’s Wetsuit Jackets of 2022, Reviewed” by Rebecca Parsons via The Inertia

by admin | Aug 6, 2022 | Industry, Product Reviews, SUP, Surf, Women's Market

Photo: Christinamae Sheley. Nothing puts a damper on an epic surf session more than being cold. If you’re anything like me, being cold means it’s game over. Once the shivers start, it’s time for me to paddle in, regardless of how good the waves are. Although...

“Maya Gabeira Wrote the Most Beautiful Children’s Book: ‘Maya and the Beast’” by Alexander Haro via The Inertia

by admin | Jul 24, 2022 | Book Review, International Travel, Surf

Maya’s first book is available August 2. Images courtesy of Abrams Books. For the last few years, Maya Gabeira has been working on something very different from her normal gig. She’s been writing books. You know Gabeira, of course, as the two-time Guinness World...

“The Raglan Surf Report: Why Surf Judges Keep Their Identities Secret” by Will Sileo via The Inertia

by admin | Jul 19, 2022 | Competitions, Surf

There’s a lot of hate out there in the world, no small amount of which is often leveled at competitive surf judges. No idea what I’m talking about? Go check out any of the WSL’s Instagram posts from the El Salvador Pro, scroll through the comments, and if you...

“‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing” by Staff via The Inertia

by admin | Jul 10, 2022 | Community, Surf, Women's Market

Maryam El Gardoum tears into a blue Moroccan wall. Photo: Femme Ocean. ‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing The ocean nearly took my life,” says filmmaker Annika von Schütz. “Now it’s giving me life.” Premiering July...

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

by admin | Jul 2, 2022 | Associate Members, News, Resources, SUP, Surf

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the...

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

by admin | Jun 28, 2022 | Awards, Competitions, News, Surf

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college...