Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Cams Might Be Secretly Ruining Your Session” by Ella Boyd via The Inertia

by admin | Jun 16, 2022 | Debate, News, Surf

Yes, you can see yourself surf. But do you want to see yourself surf? Photo: Screenshot//Surf Cam Rewind Why do we surf? Is it to escape reality and enjoy a connection with nature? Is it to challenge your personal limits, try new tricks, and progress as a surfer?...

“Surf Travel and a Brief Lesson in Localism” by Connor Macanally via The Inertia

by admin | Jun 1, 2022 | Community, International Flavor, International Travel, Localism, Surf

Small-ish wind-kissed waves are your best bet at sliding in unnoticed. Photo: Sebastian Mitterm//Unsplash The Basque culture is one of the oldest in existence. How old? No one really knows. There’s good evidence to suggest the Basque language, “Euskara,” has...

“5 Surf Non-Profits That Are Making Waves of Change” by Rebecca Parsons via The Inertia

by admin | May 27, 2022 | Community, Industry, Surf

Surf non-profits do lots of positive things for the surf community. Photo: Courtesy of Me Water Foundation. Sometimes it’s easy to forget that surfing is a business. It is, after all, the “surf industry.” A large part of surfing is centered around selling boards,...

“Guinness Just Verified That Sebastian Steudtner Set a World Record at Nazaré” by Will Sileo via The Inertia

by admin | May 24, 2022 | Awards, Industry, Surf

Sebastian, focused amidst the chaos of Nazaré. Photo: Joerg Mitter. We know this: several massive swells have occurred at Nazaré in the past couple of years. And with them have come the things we aren’t so sure of. Namely, if the world’s largest wave may have...

“Here Are the Winners of The Inertia’s 2022 Film & Photo Challenge Presented by White Claw” by Staff via The Inertia

by admin | May 6, 2022 | Awards, Community, News, Surf

Owen Beim with the winning entry of the Black and White Category presented by White Claw. Last weekend, at the Traveler Surf Club in Malibu, The Inertia awarded the winners of the 2022 Film and Photo Challenge presented by White...

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

by admin | May 4, 2022 | Holiday, Industry, Surf

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few...