Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Russian Surfing Federation Issues Defiant Statement After ISA Bans Russian Athletes” by Alexander Haro via The Inertia

by admin | Mar 12, 2022 | Competitions, News, Olympics, Social Issues, Surf

The Ukraine National Surfing team competing in the finals in Odessa in the Black Sea of Ukraine at the Ukrainian National Championships. Photo: USF/Courtesy of ISA Russia is currently invading Ukraine in what is the largest conventional military conflict on...

“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

by admin | Mar 9, 2022 | Community, Industry, News, Social Issues, Surf

Coming to SHACC this month, we’ve partnered up with Selema Masekela and the incredible people at Mami Wata to bring you a very special exhibit that celebrates the rise of African surf culture. Featuring images and artifacts from Ghana to Mozambique and beyond, opening...

“North Shore Home Collapses Onto Rocky Point Beach” by Alexander Haro via The Inertia

by admin | Mar 4, 2022 | Community, Surf, Sustainability

A Rocky Point house on Oahu’s North Shore collapsed onto the sand early Monday morning, broadcasting a stark warning to other residents nearby. Many of the beachfront homes on the North Shore are built on sand berms, and as storms get more powerful, that sand is being...

“Bettylou Sakura Johnson on Being the Youngest Woman on the Championship Tour” by Rebecca Parsons via The Inertia

by admin | Feb 20, 2022 | Competitions, Industry, Surf

Bettylou Sakura Johnson definitely has all the tools to compete at the highest level. Photo: Tony Heff//WSL Bettylou Sakura Johnson’s huge win at the Haleiwa Challenger before the New Year may seem like it came out of left field, but in a lot of ways, it was...

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...

“INTERVIEW WITH SIMA EXECUTIVE DIRECTOR VIPE DESAI.” by BTR staff via Building The Revolution blog plus #SaveTheDate and logos for Surf Shop Day

by admin | Feb 15, 2022 | Community, Industry, Manufacturing, Surf

Vipe rocking his limited edition BTR Brews and Boards shirt he purchased from Spyder. Vipe Desai is a hair over 60 days in his new position as Executive Director at SIMA and is already making some serious change. Just last week Vipe announced that SIMA has officially...