Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“‘Surfer Susie’ Is the Most Stoked 74-Year-Old Surfer on the Planet” by Rebecca Parsons via The Inertia

by admin | Oct 17, 2021 | Community, Surf

Surfer Susie in her element. Photo: Courtesy of Susie Terry You’d be hard pressed to find someone more stoked on surfing than Susie Terry. Born and raised in Ventura, Calif., Susie (now known as “Surfer Susie”) was first intrigued by the idea of riding waves...

“Key Industry Surf Shops Impacted by Oil Spill” by Tiffany Montgomery via Shop Eat Surf

by admin | Oct 8, 2021 | Community, Industry, Surf, Sustainability

Workers cleaning oil that washed ashore on Corona Del Mar State Beach Wednesday – Photo courtesy of U.S. Coast Guard The oil spill in Orange County that has closed beaches in Huntington Beach, Newport Beach, Laguna Beach, and Dana Point is not only a crisis for...

“Just How Much Does Music Change the Way We View Surfing?” by Juan Hernandez via The Inertia

by admin | Oct 7, 2021 | Community, Industry, Surf

That headline was a rhetorical question. Of course music impacts our viewing of surf videos. A lot. In fact, music doesn’t just have an effect on how we view surfing, a guy like Quentin Tarantino would argue music completely controls how...

“A ship anchor hooking the pipeline may have caused the California oil spill, preliminary report says” by Madeline Holcombe, Eric Levenson, Amir Vera and Cheri Mossburg via CNN plus relevant letter from SIMA President

by admin | Oct 5, 2021 | News, Surf, Sustainability

(CNN) An anchor hooking an oil pipeline may have caused the Southern California spill that spewed more than 100,000 gallons of oil into the Pacific Ocean, the federal Pipeline and Hazardous Materials Safety Administration said in a notice to operation owner...

“Watch Now: ‘The Curious Tales of Italo Ferreira – THE EPIC BIOPIC ABOUT THE 2019 WORLD CHAMP AND OLYMPIC GOLD MEDALIST IS FINALLY HERE’ by Surfer Mag

by admin | Sep 18, 2021 | Industry, Olympics, Surf

Trailer: The Curious Tales of Italo Ferreira (push play) Roughly 18 years ago, in a small fishing town located along the northeastern curve of Brazil, current World Champ and 2021 Olympic Gold Medalist Italo Ferreira first learned how to surf on a chunk of styrofoam....

“Carissa Moore and Gabriel Medina Are Officially the 2021 World Champions – RECAPPING A HISTORIC DAY OF COMPETITIVE SURFING” by staff writer at Surfer Mag

by admin | Sep 15, 2021 | Competitions, Industry, Surf

After a historic day of competitive surfing at Lower Trestles yesterday, Carissa Moore and Gabriel Medina are officially your 2021 World Champions. The Rip Curl WSL Finals offered a new format to decide the final World No. 1s–and thanks to pumping conditions, it kept...