Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

by admin | Jul 4, 2021 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Well, you can. And it starts at just $10 a month.  Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a...

“RIP: Greg Noll” via Surfing Heritage & Cultural Center (SHACC)

by admin | Jun 28, 2021 | Community, Industry, News, Rest In Peace, Surf

After a life very well lived, Greg Noll, big-wave pioneer, filmmaker, industry leader and inspiration to many, has passed away. “It is with a heavy heart the Noll family announces the death of our patriarch, Greg Noll. Greg died of natural causes on Monday June 28th,...

“Class Is In Session: Examining the Evolution of Surf Schools” by Sam George via The Inertia

by admin | Jun 26, 2021 | Community, Surf

It ain’t easy being a newbie. Photo: Tim Marshall//Unsplash Editor’s Note: Welcome to Surf History 101, where we look at innovations in the world of surfing and beyond that changed the pursuit forever. In this edition, Sam George examines the surf...

“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

by admin | Jun 22, 2021 | Associate Members, Industry, Skateboard, Statistics, Surf

Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the...

“Surfrider Foundation Welcomes Global Celebrations for International Surfing Day” via Surfrider Foundation

by admin | Jun 16, 2021 | Community, Industry, News, Surf

The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and...

“The Electric Acid Surfboard Test Shaper Reveal – Meet the crafty hands behind Mason and Coco’s colorful quiver” via Stab Magazine

by admin | Jun 11, 2021 | Community, Industry, Surf

Words by Stab. Photos by Ryan Miller It’s a pleasure each time we set out to film the Electric Acid Surfboard Test, pairing surfers with unfamiliar shapers and foreign models, and patiently waiting for unexpected results.  Today we’d like to take the time to introduce...