Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Caity Simmers, João Chianca Win MEO Rip Curl Pro Portugal” by Joe Carberry via The Inertia

by admin | Mar 16, 2023 | Competitions, News, Surf

Caity, at just 17, captured her first Championship Tour victory. Photo: Damien Poullenot//World Surf League “We’re seeing a generational shift here in Portugal.” Well, duh. That was overwhelmingly the overused phrase from the broadcast during the MEO...

“Kelly Slater Says He’ll Retire After the Olympics… If He Makes Them” by Alexander Haro via The Inertia

by admin | Mar 3, 2023 | Competitions, Legends, News, Olympics, Surf

If Kelly Slater makes the 2024 Olympics at Teahupo’o, he says he’ll hang up the jersey. Photo: WSL Kelly Slater is pretty famous for retiring. Or not retiring, I guess. Famous for almost retiring? Famous for saying he might retire? Anyway, people talk about...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...

“San Clemente’s Usedsurf Is the Largest Pre-Owned Board Shop on the Planet” by Joe Carberry via The Inertia

by admin | Dec 17, 2022 | Brick & Mortar, Retail History, Retail Strategy, Surf

San Clemente’s Usedsurf, on Calle de Los Molinos. Defining the “core” of surfing always seems at the heart of the pursuit. So what’s core, exactly? A shortboard? A particular brand? To me, the core of surfing is the shop. The everyday surfer’s conduit between the...

“Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired” by Tiffany Montgomery via Shop Eat Surf

by admin | Dec 12, 2022 | Industry, News, Snowboard, Surf

SES file photo courtesy of Adventure Sports Network Click on the following link to the PR via Shop Eat Surf: Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful...

“What We Gain From Getting Skunked” by Ella Boyd via The Inertia

by Doug Works | Nov 30, 2022 | Educational Opportunity, International Travel, Philosophy, Surf

It won’t be flat forever. Photo: Jeremy Bishop//Unsplash Ben Franklin once famously said, “In this world, nothing is certain except death and taxes.” In true constitutional fashion, I’d like to amend that statement. For surfers, nothing is certain except...