Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...

“SURF EXPO SEPTEMBER SHOWCASES STRONG DEMAND FOR WATERSPORTS & BEACH LIFESTYLE PRODUCTS HEADING INTO 2024” by Amy Dufour via SurfExpo.com

by admin | Oct 12, 2023 | Brick & Mortar, News, Trade Shows

Surf Expo, the premier watersports and coastal lifestyle tradeshow wrapped up its summer show at the Orange County Convention Center in Orlando. With more than 730 exhibiting brands participating, the event served as the industry launchpad for retailers to discover...

“Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation” by Tiffany Montgomery via Shop Eat Surf

by Doug Works | Sep 23, 2023 | BRA Community Partners, Brick & Mortar, Community, Industry, News, Surf, Trade Shows

Quiet Storm owner Bill Dreibelbis, Hi-Tech Surf Sports owner Kim Ball, Sun Diego owner Dave Nash. Photo by SES. In addition to the buying and selling happening on the floor of Surf Expo, there was philanthropy in the mix as well. High volume retailer Quiet Storm has...

“Surf Expo Offers Launch Pad for Summer 2024 and Beyond” by Kari Hamanaka via Shop Eat Surf & Surf Expo

by admin | Sep 12, 2023 | Apparel /Fashion, Holiday, Industry, News, Product Reviews, Trade Shows

Top Row (left to right): Rhythm men’s and women’s boardshorts; Former hoodie; Hurley Moore Aloha collaboration; Rusty’s RED collection. Bottom Row (left to right): Roark Bless Up dress; Lotus & Luna Master Healer jewelry; Rip Curl Flashbomb...

“Outdoor Retailer Introduces New Format with Expanded Buyer Focus” via OR Newsletter

by admin | Aug 16, 2023 | Industry, News, Outdoor, Resources, Retail Strategy, Trade Shows

Courtesy of Outdoor Retailer Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and...

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...