Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

by | Jun 24, 2022 | Community, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

Pockets in life jackets serve an important purpose. The best life jackets have pockets for a reason – Mario Vittone explains what to keep in them in case of an emergency. Courtesy U.S. Coast Guard When it comes to life jackets, there can be a big difference between...
“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

by | May 9, 2022 | Community, Holiday, Industry, Resources, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day...
“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...
“Ten Ways to Keep Your Wakeboarding Fun – A list of easy ways to keep your riding fresh from our friends at Slingshot” by Garrett Cortese via Wakeboarding Mag

“Ten Ways to Keep Your Wakeboarding Fun – A list of easy ways to keep your riding fresh from our friends at Slingshot” by Garrett Cortese via Wakeboarding Mag

by | Mar 29, 2021 | Industry, Wake Skate, Wake Surf, Wakeboard

Dylan Miller getting surfy with it and busting his fins loose over the wake. Simple tricks like this can add a ton of fun to your day-to-day riding. -Cortese Wakeboarding is an awesome sport. Over the years it has continued to progress in mind-blowing ways. The fact...