Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
The purpose of #PassTheHandle is to introduce new people to towed water sports. Participants leave feeling energized and eager to get back out on the water.The #PassTheHandle project is a national awareness-driven initiative created by legendary wakeboarders...
this It’s Friday, and with that we have another great video from our friends at LearnWake. With summer approaching, hopefully teaching others to ride is in your plans. And even more so, we hope some of those learning are children. Wakeboarding is a fun, healthy...
Dylan Miller getting surfy with it and busting his fins loose over the wake. Simple tricks like this can add a ton of fun to your day-to-day riding. -Cortese Wakeboarding is an awesome sport. Over the years it has continued to progress in mind-blowing ways. The fact...
Most critical boating accidents stem from these 11 events. Zach Stovall Boating accidents make news. Maybe it’s a throwback to the great tales of misadventure at sea. Maybe it’s their novelty; many mundane activities are statistically riskier. But beyond the...
Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty...
The 2020 Wake Awards are live, and you can watch the show here: If you’re looking to read about the winners, you’ve come to the right spot. Celebrating the highlights, achievements and progression over the past year, this year’s Wake Awards honors an amazing...
