Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

“Teaching Could Hurt Your Retail Business” by Bob Phibbs via Retail Doctor Blog

by Doug Works | Jul 13, 2023 | Educational Opportunity, News, Retail Strategy, Sales Training

This blog is my (Bob Phibbs) response to a question from a Facebook fan asking me, “What is the difference between training and having to repeat your instructions regularly while not seeing them followed?”  The Difference Between Instruction and Training in...

“Create Your Own Trending Reels Audio on Instagram” by Maddie Goode via Crystal Media Blog post

by admin | Jun 15, 2023 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies, Social Media

Instagram Reels has become a popular platform for businesses, but many face challenges when it comes to using audio effectively. Currently, there are two types of audio available on Instagram: “Original Audio,” which refers to audio uploaded from a video...

“Shoreline at Surf Expo to Debut September 7-9, 2023” via Surf Expo News Feed

by admin | Jun 7, 2023 | Educational Opportunity, Industry, News, Resources, Trade Shows

Shoreline at Surf Expo Evolves the Waterman’s Lifestyle from Coastal Shoreline Activities into Camping, Hiking, Climbing and more.   ORLANDO, Fla. – (June 1, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying...

“Halt! 10 Ways of Mastering the Art of Getting Your Retail Employees to Listen” by Bob Phibbs via The Retail Doctor Blog

by admin | May 16, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, News, Resources, Retail Strategy, Sales Training

Honing your listening skills can significantly impact the success of your store.As a trained conductor, I’ve learned the importance of attentive listening, focusing on each individual part and questioning whether what I hear aligns with what’s written on...

“Refresher on the PTE tax: What you need to know” by Marshall Varano of BRA Supporting Vendor Partner CohnReznick plus access to relevant and helpful CR / M1 collaborative on-demand webinar and special offer for BRA Retail Members

by admin | Apr 4, 2023 | Accounting and Business Services, Associate Members, Educational Opportunity, News, Resources

You can view this informative article in its original form by clicking on the original article. The pass-through entity (PTE) tax strategy is a work around to the limitation on the State and Local tax (SALT) deduction created by the Tax Cuts and Jobs...